Sunday, October 01, 2006

The Axe Effect

Spray More - Get More is the tagline of the currently running AXE deodorant spray ad. I saw it a few days ago on TV and couldn't get the music out of my head. For anyone who's wondering which "song" it is, trusty Google gave me the answer after a few searches. Karl Jenkins' Dies Irae from his album Requiem.

Interestingly enough, Dies Irae (meaning Day of Wrath), is a famous 13th century Latin hymn! Gregorian music power! Hahaha :) I love the ad by the way. The guy isn't that perfect and looks kinda silly when spraying himself and having a geeky grin of excitement and pleasure. I would be scared to death, had I found myself amidst a women-stampede! What do you think?

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